Unleash the Beast ... in your business
As Australian small businesses enter 2012, they do so against a backdrop of uncertainty. Factors contributing to this sense of unease include the European debt crisis, the looming (and as most commentators are saying inevitable) GFC2, and the announcement of Australia's weakest employment growth in two decades.
There is no doubt that budgets are tight. And it appears that the market uncertainty that is killing consumer confidence is set to continue for a long time to come and businesses will be hit harder than ever.
The message for business owners remains the same though: those who continue to seek expert advice and invest in periods of downturn are the ones more likely to reap the benefits when consumer confidence improves. And making the right choices is an enormous part of making it through this period of uncertainty. Read more…